We must all commit ourselves to reduce the amounts of waste the world produce every day. That is possible by selecting furniture with both heart and brain, away from too short-term trends.
I always striwe for design that can last over the years and together with the high quality that SITS produces - I know it will.
Born 1952 in Sweden. I have worked as a freelance designer since 1991, mostly with contemporary furniture design but also as an interior designer specialising in office environments.
Apart from my regular assignments, I also develope a programme called "Dan Ihreborn Private Collection", which contains unique design objects and personal ideas. I do so simply for the joy and excitement it creates and as a means of generating new experiences in the field of contemporary design. For me, sofas and easy-chairs should give a simple and light impression, be resilient, even if it has got powerful volume. It should of course also be really comfortable and easy to care, but above all, it´s design must last longer than ordinary trends. Therefore I strive for more personality and care of details in every product that I create, and hope that they will bring joy to it´s owners for many years to come.